Company Celebrations

Pursuit expands marketing team to meet growing demand

Software provider Pursuit has appointed Summer Prescott to its marketing team, in response to a rise in enquiries about its web and EPoS systems.

Formerly with B2B content, subscription and networking business EMAP, Prescott has worked as a marketer and researcher on leading trade publications, including watch and jewellery trade magazine, Retail Jeweller. As part of her new role, Prescott will focus on new clients.

The move is part of the software house’s response to surging interest in its online sales and mobile till EPoS products.

Commenting on her appointment, Prescott said: “I’m thrilled to join a really progressive firm with a fantastic range of products and services. It’s a wonderful opportunity to play a part in helping jewellers meet the challenges of high street retailing and the internet.”

Last week, Pursuit appointed Grant Murdoch, the former UK and Ireland sales director at French jewellery brand Les Georgettes, to help promote its latest Sonic software solution.

Mike Burns, managing director, Pursuit Software added: “Against the trend of these Covid-ridden times, it’s great to be in the position of actually recruiting rather than shedding staff.

“Technology is now accepted as being front and centre of the industry’s transition to the new normal. We are proud to have products that are driving change and changing attitudes in sector where a big percentage of participants have been reluctant – you could even say averse – to computerised systems.

“During the lockdown and, despite the often-confused situation since, Pursuit has seen continuing – and growing – interest from both multi-shop jewellers and independents.

Mike Burns also attributes gaining new multiple-shop groups and single-shop independent clients to its widened range of contract agreement options, which include fixed-cost based monthly payment profile as an alternative to annual software licence fee arrangements.

Burns continued: “In terms of new clients choosing us as their retail systems partner, this year so far, we’ve carried out as many installations and upgrades as we ordinarily would – and the pipeline of new enquiries is growing at an unprecedented rate.

“A key factor of course is the acceptance that the future high street is as much about being online as bricks-and-mortar. This was slowly happening anyway, but Covid-19 is having an accelerative effect.”

Article taken from the Retail Jeweller website. To read the full article on their website – Please click here