SmartMPOS

When it comes to marketing your products, knowledge about your customer is absolutely key. You can throw thousands of pounds at an all-singing, all-dancing marketing campaign but if it is not creating loyal customers, it is all a wasted effort,… Read More

One of the benefits of the SmartMPOS system is that it allows front-line staff to enjoy positive interactions with customers. By having a customer’s details at their fingertips, staff are able to engage with the customer on a much more… Read More

Pushy sales people and aggressive marketing campaigns are well and truly a thing of the past. Enhanced consumer knowledge and understanding; general access to online information about products; an ability to thoroughly research before buying; and a highly competitive market… Read More

As we approach the midpoint of the year, it is time to take a look at some of the trends that have emerged over the past few months in retail. There is no doubt that brick and mortar retail is… Read More

Many customers are taking to social media as a means of complaining about a company. From huge companies such as the air and rail operators to independent shops, if customers feel they have not received the best service, many will… Read More

How successful are loyalty schemes? And how in touch with today’s customers are loyalty schemes that first came into existence up to 30 years ago? In the UK, on average, people are enrolling in 14 loyalty programmes (according to research… Read More

Should you be looking to the past to predict the future when it comes to sales trends? Certainly those people affected by various economic slumps in the past would suggest that relying on historical data to create your financial model… Read More

As a retailer it is so important that you get your offer to the customer spot-on. The aim of every retailer is three-fold: retain your existing customer base; attract new people to your business and sell more to each customer…. Read More

There is no doubt that data protection is going to be one of the most talked about challenges of 2018. Whatever industry or business you operate within, you are going to need to be aware and compliant with the new… Read More

More than half a million new small and medium sized businesses open for business each year and many are in the retail sector. Spreading the word and generating excitement about a new retail outlet is a real challenge, particularly when… Read More

The retail sector has always been cut-throat but with a tough economy and an uncertain future, for the independent retailer on the high street, life may never have seemed so challenging. Sure, you might have a great product and you… Read More

In our second blog post relating to an article published by The Economist Intelligence Unit earlier this year, we look at The Store of the Future. The ideas outlined below are all ways that high street stores and independent shops… Read More

The rise of online retailers such as Amazon and e-Bay have undoubtedly posed a real challenge to the high street store and many brands have wilted or disintegrated under the pressure. However, as human beings, we have a huge capacity… Read More

When you have been in business as long as some of our team here at Pursuit Software, you really appreciate the changes that the retail sector has been through over the past few decades and some of the challenges that… Read More

SmartMPOS launched in the jewellery retail sector in August and was then launched to the wider retail sector a few weeks later. Among its many advantages are an ability for shop staff to interact with the customer as they enter… Read More

SmartMPOS launched in the jewellery retail sector in August and was then launched to the wider retail sector a few weeks later. Among its many advantages are an ability for shop staff to interact with the customer as they enter… Read More

Mobile technology is changing the retail landscape and Pursuit Software is at the forefront of the revolution with its SmartMPOS system. The first challenge for all managers is how to keep your employees engaged. The larger your business, the more… Read More

A business is only as strong as its staff and good staff are hard to come by but even harder to retain. All of which means that the more a manager or owner of a business can create an environment… Read More

For people who live and work in Norwich, it came as no surprise when the city was named in the top 20 cities in the UK for technological innovation. While there is a common (mythological) stereotype of your typical Norfolk… Read More

While the retail environment is a fast-moving beast, there are some things that never change. Customers want good service, staff want to feel valued, word of mouth is the best form of advertising. We feel SmartMPOS delivers on all three… Read More

Speak to any managing director or financial director and mention the words ‘system upgrade’, and you can be pretty sure of a white-faced reaction. All too often a system upgrade results in high costs, lots of disruption and a long… Read More

There is a saying “to be forewarned is to be fore-armed” and this is very true of the staff on the shop floor. With a massive 72 per cent of store staff claiming that customers are more demanding now than… Read More

Imagine the scenario: a customer walks into your shop and is greeted immediately by a member of staff. They enjoy a quick conversation where the customer outlines his or her requirements and the member of staff is able to locate… Read More