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At Pursuit, we think the key to elevating the jewellery retail experience for your customers is making the most of your EPOS. By automating more of your stock management processes, cutting back on manual tasks, and speeding up your payments systems, you and your team have the space to take a step back, and create a truly unique experience for your customers.
5 ways to use EPOS tech to create a premium retail experience
Here’s 5 ways to take full advantage of a smart EPOS system and get your team back on the sales floor:
1. Make the most of smart stock control tools
Real-time stock visibility across all your stores makes it easier to create a more premium customer experience. When a customer asks for a specific ring size or a popular piece, your staff can instantly check availability or place an order with a supplier – there’s no guesswork and no delays. Best-sellers are always kept in stock, meaning customers always find what they’re looking for. It’s this kind of efficient, attentive service that elevates the customer’s experience and strengthens your reputation.
2. Minimise admin so staff can deliver a premium showroom experience
With a jewellery EPOS system, you can cut down on time-consuming admin tasks like handwriting notes for custom orders, or making customer calls. Instead, automated SMS reminders for customers and a central place to log special requests help you and your team save time and maintain a professional tone at every touchpoint. By significantly reducing these back-office tasks, your sales staff are free to focus on what really matters – personalised guidance for customers and exceptional service.
3. Speed up customer repairs with a centralised management tool
A built-in repair management system lets your staff log detailed notes and photos of each jewellery or watch repair, and it’s all securely stored within your EPOS software. Having all this information in one place keeps everything organised and accessible for sales staff, managers, and bench jewellers ensuring no detail is missed, which is especially important for sentimental or high value pieces. This attention-to-detail makes the repairs process smoother and faster, showing customers that their jewellery is in safe, professional hands.
4. Build relationships with your customers through targeted comms
With the right EPOS setup, tracking customers’ purchases and repairs history makes it simpler to build a picture of their preferences. This gives you the data you need to offer a more personalised experience for your customers, and more importantly, new ways to re-target them and get them back into your stores. Whether it’s recommending complementary pieces, remembering their ring size, or following up to see if they need their jewellery to be cleaned, this insight allows you to build thoughtful, tailored interactions that make your customers feel valued. And this opens the door to smarter, more targeted marketing that not only drives repeat visits but reinforces your business as premium and customer-focused.
5. Spot trends with business insights for smarter customer recommendations
Real-time sales reports across multiple stores give you better insight into what’s selling, where, and when. By spotting key buying trends, like popular styles, stone types, or best-selling collections, you can empower your sales team with the information they need to guide conversations with customers. That could mean recommending a trending piece, or suggesting an alternative that’s been popular. With the right reports, staff are equipped to offer tailored advice with confidence, creating a more premium in-store experience that keeps customers coming back.
Discover smarter jewellery retail with Pursuit
These are just some of the ways Pursuit can help you make your watch and jewellery stores more efficient. Want to see how else a smart EPOS system can reduce busywork and elevate your in-store service?
Read our latest ebook about common challenges faced by jewellery and watch retailers, and how to solve them with Pursuit.