Marketing
The Pursuit Marketing module is powerful and adds value to your business. You can optionally collect vital pieces of marketing data at the Point of Sale.
- Customers name
- Product Purchased
- Value of product Purchased
- What the purchase was for - Anniversary, etc
- How many times that customer has purchased from you
- Did the customer respond to an advertising campaign?
- What are the demographics of the customers at a particular location?
You can then be pro-active by selecting customers who match certain criteria.
- Post Code Area
- Most Valuable customers
- Servicing on watches sold
- Birthdays
- Complimentary items
- Annual revaluations
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